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Akis Apostolopoulos
Akis Apostolopoulos

233 Followers

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Published in The Entrepreneurial Thinker

·Pinned

The 4 Big Hiring Mistakes that Business Owners Make

A bad hire can end up costing thousands of dollars in lost time and business. — Every business owner has a nightmare story to tell about hiring. Recruiting staff is difficult. Companies will spend weeks or months prospecting, collecting CVs, weeding out candidates, and finally inviting the best applications for an interview. After multiple interviews, the star candidate is chosen to join the team.

Leadership

5 min read

The 4 Big Hiring Mistakes that Business Owners Make
The 4 Big Hiring Mistakes that Business Owners Make
Leadership

5 min read


Published in The Startup

·Pinned

5 Silly Google Ads Mistakes Entrepreneurs Make That Burn Through Their Budget

How not to Blow Thousands of $$$ in a Few Days — I love Google Ads. Thanks to Google Ads, I have been able to grow my business and tap new markets. In 2014, I ran a small experiment in Google Search ads. That little experiment led me to get multiple 5-figure projects and put my contracting business on a growth trajectory. …

Marketing

6 min read

5 Silly Google Ads Mistakes Entrepreneurs Make That Burn Through Their Budget
5 Silly Google Ads Mistakes Entrepreneurs Make That Burn Through Their Budget
Marketing

6 min read


Published in The Startup

·Pinned

What I Learned from Spending Over $5,000 Running Experiments on Facebook Ads

Facebook knows who your customers are better than you do — Last year, I rolled out a new digital product for a niche audience of contractors. First, I launched the product to my existing list of customers and subscribers. After getting some promising results, I decided to scale up and run Facebook Ads to acquire new customers. From June to November…

Marketing

6 min read

What I Learned from Spending Over $5,000 Running Experiments on Facebook Ads
What I Learned from Spending Over $5,000 Running Experiments on Facebook Ads
Marketing

6 min read


Published in Entrepreneur's Handbook

·Pinned

4 Raw Entrepreneurship Lessons From The Founder of Moz

How Rand Fishkin changed the way I think about business — Rand Fishkin was the founder of Moz, a software used to help website owners improve their SEO rankings. He started out running a marketing agency helping companies improve their rankings on Google. But he quickly realized that running a marketing agency was labor-intensive, and scaling such a company would be…

Startup

5 min read

4 Raw Entrepreneurship Lessons From The Founder of Moz
4 Raw Entrepreneurship Lessons From The Founder of Moz
Startup

5 min read


Published in The Startup

·Pinned

24 Things I Learned from Creating an Online Course

Including tips on advertising, marketing, pricing, content creation, and more. — Since 2015, I have been dabbling in the world of online courses. I launched my first course in a technical field catering to construction professionals. That was my key expertise at the time, and it was the one field where I felt I could provide massive value. Secretly, I hoped…

Entrepreneurship

6 min read

24 Things I Learned from Creating an Online Course
24 Things I Learned from Creating an Online Course
Entrepreneurship

6 min read


Published in The Entrepreneurial Thinker

·Nov 2, 2021

Should I Raise My Prices? 10 Reasons Why You Should!

Should I raise my prices? Every business owner asks this question. Raising prices could mean losing customers to competitors. And we are therefore hesitant to conder increasing our prices. If you operate in a low-margin business where everyone looks at prices, raising your prices may not even make sense. …

Entrepreneurship

5 min read

Should I Raise My Prices? 10 Reasons Why You Should!
Should I Raise My Prices? 10 Reasons Why You Should!
Entrepreneurship

5 min read


Published in The Entrepreneurial Thinker

·Oct 14, 2021

I Tried Facebook Video Ads And The Results Sucked

They watched the videos but took no action — When Facebook video ads were first introduced, every guru and his mom preached that we should be doing Facebook video ads. The reasoning was that Facebook was aggressively pushing them and giving us brand exposure at a very low cost. I can agree with the above point. Facebook did push…

Facebook Ads

4 min read

I Tried Facebook Video Ads And The Results Sucked
I Tried Facebook Video Ads And The Results Sucked
Facebook Ads

4 min read


Published in The Entrepreneurial Thinker

·Oct 5, 2021

4 Important Reasons Why You Should Always Request Advance Payments From Customers

Cash is King, and you need those advances — I am sure that you have heard the saying that Cash is King. For a business, cash flow is its gasoline. Without cash, a business stops operating. And this is one of the reasons why you should be requesting advance payments from customers. In this article, I want to explain…

Business

3 min read

4 Important Reasons Why You Should Always Request Advance Payments From Customers
4 Important Reasons Why You Should Always Request Advance Payments From Customers
Business

3 min read


Published in The Entrepreneurial Thinker

·Sep 5, 2021

El Salvador is About to Embark on a Fascinating Bitcoin Experiment: Here’s What you Should Know.

Whether this experiment is successful or not, we will finally test out Bitcoin in a real Economy. — On September 7, 2021, Bitcoin will become legal tender in El Salvador. Citizens of the country will be able to purchase goods and services in Bitcoin. Although not all businesses will be required to accept Bitcoin, the vast majority will adopt Bitcoin. This will mark an unprecedented experiment with Bitcoin.

Bitcoin

5 min read

El Salvador is About to Embark on a Fascinating Bitcoin Experiment: Here’s What you Should Know.
El Salvador is About to Embark on a Fascinating Bitcoin Experiment: Here’s What you Should Know.
Bitcoin

5 min read


Published in The Entrepreneurial Thinker

·Aug 12, 2021

Why You Should Never Pay to Learn the Latest Digital Marketing Tactics

Be wary of gurus selling you the “hottest new marketing trick.” — Every day we are bombarded with marketing gurus trying to sell us their latest course on Facebook ads. The ad usually shows some “happy” person living a comfortable lifestyle. …

Marketing

5 min read

Why You Should Never Pay to Learn the Latest Digital Marketing Tactics
Why You Should Never Pay to Learn the Latest Digital Marketing Tactics
Marketing

5 min read

Akis Apostolopoulos

Akis Apostolopoulos

233 Followers

I spend my days reading, thinking, and writing about Entrepreneurship. Owner of 2 Businesses. For my best stuff https://theentrepreneurialthinker.com/sign-up/

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