How not to Blow Thousands of $$$ in a Few Days — I love Google Ads. Thanks to Google Ads, I have been able to grow my business and tap new markets. In 2014, I ran a small experiment in Google Search ads. That little experiment led me to get multiple 5-figure projects and put my contracting business on a growth trajectory. …

Facebook knows who your customers are better than you do — Last year, I rolled out a new digital product for a niche audience of contractors. First, I launched the product to my existing list of customers and subscribers. After getting some promising results, I decided to scale up and run Facebook Ads to acquire new customers. From June to November…

How Rand Fishkin changed the way I think about business — Rand Fishkin was the founder of Moz, a software used to help website owners improve their SEO rankings. He started out running a marketing agency helping companies improve their rankings on Google. But he quickly realized that running a marketing agency was labor-intensive, and scaling such a company would be…

Including tips on advertising, marketing, pricing, content creation, and more. — Since 2015, I have been dabbling in the world of online courses. I launched my first course in a technical field catering to construction professionals. That was my key expertise at the time, and it was the one field where I felt I could provide massive value. Secretly, I hoped…

Should I raise my prices? Every business owner asks this question. Raising prices could mean losing customers to competitors. And we are therefore hesitant to conder increasing our prices. If you operate in a low-margin business where everyone looks at prices, raising your prices may not even make sense. …

They watched the videos but took no action — When Facebook video ads were first introduced, every guru and his mom preached that we should be doing Facebook video ads. The reasoning was that Facebook was aggressively pushing them and giving us brand exposure at a very low cost. I can agree with the above point. Facebook did push…

Cash is King, and you need those advances — I am sure that you have heard the saying that Cash is King. For a business, cash flow is its gasoline. Without cash, a business stops operating. And this is one of the reasons why you should be requesting advance payments from customers. In this article, I want to explain…

Whether this experiment is successful or not, we will finally test out Bitcoin in a real Economy. — On September 7, 2021, Bitcoin will become legal tender in El Salvador. Citizens of the country will be able to purchase goods and services in Bitcoin. Although not all businesses will be required to accept Bitcoin, the vast majority will adopt Bitcoin. This will mark an unprecedented experiment with Bitcoin.

Be wary of gurus selling you the “hottest new marketing trick.” — Every day we are bombarded with marketing gurus trying to sell us their latest course on Facebook ads. The ad usually shows some “happy” person living a comfortable lifestyle. …