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Every business owner has a nightmare story to tell about hiring.

Recruiting staff is difficult. Companies will spend weeks or months prospecting, collecting CVs, weeding out candidates, and finally inviting the best applications for an interview. After multiple interviews, the star candidate is chosen to join the team.

Three months…

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Last year, I rolled out a new digital product for a niche audience of contractors. First, I launched the product to my existing list of customers and subscribers. After getting some promising results, I decided to scale up and run Facebook Ads to acquire new customers.

From June to November…

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Rand Fishkin was the founder of Moz, a software used to help website owners improve their SEO rankings. He started out running a marketing agency helping companies improve their rankings on Google.

But he quickly realized that running a marketing agency was labor-intensive, and scaling such a company would be…

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I am sure that you have heard the saying that Cash is King. For a business, cash flow is its gasoline. Without cash, a business stops operating. And this is one of the reasons why you should be requesting advance payments from customers.

In this article, I want to explain…

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On September 7, 2021, Bitcoin will become legal tender in El Salvador.

Citizens of the country will be able to purchase goods and services in Bitcoin. Although not all businesses will be required to accept Bitcoin, the vast majority will adopt Bitcoin. This will mark an unprecedented experiment with Bitcoin.

Akis Apostolopoulos

I spend my days reading, thinking, and writing about Entrepreneurship. Owner of 2 Businesses. For my best stuff

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