How not to Blow Thousands of $$$ in a Few Days

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I love Google Ads.

Thanks to Google Ads, I have been able to grow my business and tap new markets. In 2014, I ran a small experiment in Google Search ads. That little experiment led me to get multiple 5-figure projects and put my contracting business on a growth trajectory.

Today, I have a steady flow of income thanks to ads that are running 24/7 on Google.

And if you are wondering how you can replicate my success, the answer is, to begin with, elimination. Eliminate all those silly mistakes that most business owners make. …


Facebook knows who your customers are better than you do

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Last year, I rolled out a new digital product for a niche audience of contractors. First, I launched the product to my existing list of customers and subscribers. After getting some promising results, I decided to scale up and run Facebook Ads to acquire new customers.

From June to November 2020, I spent over $5,000 on running various small campaigns. I performed hundreds of experiments testing ad copy, ad images, audiences, and incentives. The plan was to keep the most successful experiments and build a new marketing campaign.

The most significant benefit from these experiments was the skills and knowledge…


How Rand Fishkin changed the way I think about business

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Rand Fishkin was the founder of Moz, a software used to help website owners improve their SEO rankings. He started out running a marketing agency helping companies improve their rankings on Google.

But he quickly realized that running a marketing agency was labor-intensive, and scaling such a company would be difficult. He had the idea to build a software product to help businesses improve their performance in search results.

When I ran into Rand Fishkin’s Lost and Founder, I was immediately hooked. …


Including tips on advertising, marketing, pricing, content creation, and more.

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Since 2015, I have been dabbling in the world of online courses. I launched my first course in a technical field catering to construction professionals. That was my key expertise at the time, and it was the one field where I felt I could provide massive value.

Secretly, I hoped that this online business could become so big that it would replace my main contracting business. Sadly, despite the promises of online gurus promising me 6 figure glory, I have not reached that stage.

I have, however, made a respectable side income from my online course and have learned many…


Build your systems first, and then determine the need for an app

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For many years I fell victim to productivity porn. I was convinced that if I only had the right tool, the right app, the right software, my productivity would skyrocket.

All I needed was that tool to bring everything together, and I would be set off on my trajectory of greatness.

But after years of waffling about and trying to be more productive, I have come to realize that the vast majority of these tools are just fluff.

Yes, they are great tools that contain some impressive functionality. But that does not mean that they are necessary to thrive. …


A bad hire can end up costing thousands of dollars in lost time and business.

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Every business owner has a nightmare story to tell about hiring.

Recruiting staff is difficult. Companies will spend weeks or months prospecting, collecting CVs, weeding out candidates, and finally inviting the best applications for an interview. After multiple interviews, the star candidate is chosen to join the team.

Three months later, and you realize that the right person is not turning out to be so right after all. After so many rounds of selection processes and interviews, the business owner wonders: why did we get it so wrong? …


Whether this experiment is successful or not, we will finally test out Bitcoin in a real Economy.

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On September 7, 2021, Bitcoin will become legal tender in El Salvador.

Citizens of the country will be able to purchase goods and services in Bitcoin. Although not all businesses will be required to accept Bitcoin, the vast majority will adopt Bitcoin. This will mark an unprecedented experiment with Bitcoin.

So far, the only people who had been using Bitcoin as a currency of transaction were the people who were part of the Bitcoin ecosystem. However, for the first time, Bitcoin is being rolled out to the masses, specifically to a low-income population deprived of traditional banking tools.

As with…


Be wary of gurus selling you the “hottest new marketing trick.”

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Every day we are bombarded with marketing gurus trying to sell us their latest course on Facebook ads. The ad usually shows some “happy” person living a comfortable lifestyle. Underneath, we read the story of how he was living in a friend's basement with no money just two years ago, but after discovering this super-secret Facebook ads system, he got rich.

The said success guru throws a few numbers at us, including the buzz-term of all buzz terms, which is ROI. …


We would see an overnight improvement in the quality of the platform

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A few days ago, Debesh Choudhury posted a thought-provoking article about the fact that readers may be leaving Medium. I agree with his worries that many paying subscribers of Medium are not getting much value from the platform anymore.

I realized that were I not writing on Medium, I would probably cancel my $5 a month subscription. I don't get that much value out of reading the articles on this platform.

I posted a suggestion in the comments that garnered lots of positive responses: What if Medium capped the number of times we can publish per week?

In this article…


Give us the tools to create better content

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When I first signed up to write for Medium, I was shocked by the few stats that Medium provided its writers. I have been running a niche Youtube channel for six years, and I had been spoilt by the excellent analytics that Youtube gives its creators.

Youtube gives you a lot of data. Its structures its analytics in a fashion to encourage you to figure out what's working and keep on producing more of that content.

Medium, on the other hand, seems to be secretive. They give very little information on how much exposure your article got, how attractive your…

Akis Apostolopoulos

I spend my days reading, thinking, and writing about Entrepreneurship. Owner of 2 Businesses. For my best stuff https://theentrepreneurialthinker.com/sign-up/

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