I've been selling an online course for several years now, and I agree that selling and marketing the course is very hard. I feel a lot of the gurus exaggerate on how easy it is, and I am not even sure if they are telling the truth regarding their own numbers.

What is most concerning is that Facebook ads have become so expensive that you need to charge a high price on your course just to cover the cost of the ads.

This is leading to the ridiculous price inflation of online courses where people with zero credibility are charging in the several thousands of dollars to 'transform your life'